More Than a Bottle - How Title IX Wines, Crush for a Cause, & Joy+Us Are Turning Purpose Into Action

The Joy+Us Foundation held an Fireside Chat Event in Oklahoma City during the Women’s College World Series.

Turning Pain Into Purpose

There comes a point in life when success alone is no longer enough. The accomplishments, the awards, the milestones, and the victories are meaningful—but the greatest fulfillment often comes from using those blessings to lift someone else up.

That belief is at the heart of both Title IX Vineyards and Crush for a Cause Foundation. It is also why we are honored to support the incredible work being done by the Joy+Us Foundation, founded by ESPN sideline reporter and cancer survivor Holly Rowe and her son, McKylin.

For decades, Holly Rowe has been one of the most recognizable and respected voices in sports broadcasting. Millions know her from the sidelines of college football, basketball, softball, and some of the biggest sporting events in the world.

What many may not know is that Holly has spent years fighting a battle far greater than any game she has covered.

After being diagnosed with Stage IV Metastatic Melanoma, Holly experienced firsthand the fear, uncertainty, and emotional toll that comes with a life-changing diagnosis. Yet through every challenge, she continued to inspire others with her strength, resilience, and unwavering optimism.

Instead of allowing her experience to define her, Holly transformed it into a mission.

Together with her son McKylin, she created Joy+Us Foundation with one simple goal:

To bring joy, hope, and unforgettable experiences to people facing some of life’s toughest challenges.

The Power of Joy

Joy is a simple word, but it carries extraordinary power. For someone battling cancer, joy might mean a day where treatments, appointments, and uncertainty fade into the background. For a family facing unimaginable hardship, joy might mean feeling seen, supported, and remembered. For a young person who has endured more adversity than anyone their age should have to face, joy can restore hope.

The Joy+Us Foundation has created countless moments like these.

From helping two young men who both battled cancer to attend the prestigious Heisman Trophy Ceremony, to bringing softball players to experience the Women’s College World Series after their team endured a devastating bus accident that tragically claimed lives, Joy+Us steps in when people need encouragement most.

These experiences are about far more than tickets, travel, or special events. They are reminders that even during life’s darkest moments, joy still exists. And sometimes, that reminder can change everything.

Why This Matters to Us

At Title IX Vineyards, we believe every bottle should tell a story.

Not just about exceptional wine.

Not just about remarkable female athletes.

But about purpose.

Our company was founded on the belief that women deserve opportunities to thrive in athletics, academics, business, and life. Through our partnership with Crush for a Cause Foundation, we are committed to supporting organizations that are making a tangible difference in people’s lives.

When we learned more about Holly’s vision for Joy+Us, the connection was immediate.

As former athletes, advocates for women, and believers in using our platform for good, we saw an organization that embodies everything we value:

Resilience.

Compassion.

Hope.

And the belief that one person can make a difference.

Every Bottle Gives Back

That is why a portion of every bottle sold through Title IX Vineyards will help support the mission of Joy+Us Foundation.

When you open a bottle of Title IX Wine, you are doing more than sharing a glass with friends and family.

You are helping create life-changing experiences.

You are helping bring hope to someone battling cancer.

You are helping restore joy to families navigating unimaginable challenges.

You are helping remind people that they are not alone.

Together, we can turn a simple act—raising a glass—into something much greater.

Raise a Glass. Share Some Joy.

The mission of Joy+Us reminds us of something we all need to hear:

Life is not measured solely by what we achieve.

It is measured by what we give.

The victories that matter most are often the ones we help create for others.

Through the partnership between Title IX Vineyards, Crush for a Cause Foundation, and Joy+Us Foundation, we invite you to be part of something bigger than wine.

Together, we can celebrate resilience.

We can honor courage.

We can create moments of joy.

And we can help change lives—one bottle, one story, and one act of kindness at a time.

Raise a Glass. Give back. Share Some Joy.